Marketing Plan Essay Example | Topics and Well Written Essays - 1750 words - 1

Marketing Plan - Essay Example This is its competitive strategy. This plan looks into details the company’s information including its market and competitive strategies. It also conducts a SWOT analysis on the company and gives adequate recommendations. This airline company is situated in Dallas –Texas. Founded in 1967, the airline company started its operations in 1971. It has approximated employees of 44831 employees. It operates a total of 3400 or more flights per day. It flights services 89 destinations in 42 states. It has over 550 Boeing 737 operating at a high rate of six flights each day. It acquired fellow Air Tran Airways in 2011 and expectations are high on integrating the carriers by end 2014. The company became one airline in 2012 after it was issued with an operating certificate (J. Leach, 34). The mission of this airline is the dedication to provision of high quality customer service delivered in a way of bringing out warmth to the customers, friendliness and the best company spirit. The CEO, Gary Kelly admits that the company’s employees are their competitive strategy. The company has a purpose of connecting all individuals to the most important aspects of their lives in a friendlier, more reliable and very pocket friendly travel. Thus, it aims at having a large clientele base. To ensure quality customer service, the company motivates its employees. It ensures that their pay is good thus the employees are ever smiling especially the ones in close contact with the clients. The company also enhances its vision and mission to its employees by the power of storytelling. This also strengthens the employees’ daily interactions with customers. Every month, the south west spirit magazine has a story of one of its employees who has succeeded in the field. This motivates other employees. The stories are also accompanied by videos to assist all employees in visualizing each and every step they make.